Have you excel your business tap into digital world in this 2022 on-wards? Many businesses are willing to make a shift to try the new trends and strategies to avoid leave behind from their competitors and other industry related players .
Therefore, every businesses nowadays must tap into digital marketing latest trends no matter is small, medium and big corporate or businesses on how to approach, attract and expand the customers to grow your business in evergreen are keep evolving rapidly day by day.
Talking about digital marketing new trends, highly engaging and interacting marketing strategy is the most effective marketing strategy in these days. One of the interactive marketing strategy is chatbot marketing automation become one of the most effective interactive and conversational marketing strategy in this recent years.
Thus, in this blog post, we are going to demonstrate on how to use chatbot marketing automation strategy to grow and excel your business effectively and efficiently as well as 5 things you need to know before get started on chatbot marketing automation for helping your business to grow in 2022 and onwards. Let's dive in!
A chatbot is a digital assistant that has the abilities to automate the conversation with the audiences to help companies building brand awareness, customer base, and increasing sales. It's able to creates value through an interactive and transformative activities while cannot be done by traditional marketing strategies.
Chatbot marketing automation is an automated marketing strategy method that uses an application to automate interactions with prospects and customers. Chatbot marketing is using the same conversational approach as real human customer services and it's also can be treat as a virtual representation where it can be serve people with 24/7 automatically.
Not only chatbot able to provide 24/7 customer services, it's also able to target specific customers by serving personalized interaction through the automated conversations to find the right solutions for them.
Thus, chatbot marketing is becoming one of the most effective method of marketing automation combining with artificial intelligence, and will continue to grow. For example, Deutsche Telekom developed a chatbot for customers who were unhappy with their mobile data while using the integration of artificial intelligence and machine learning together with chatbot to improve the customer experience.
They can automatically recognize users and provide information and services according to their needs, while detecting human emotions through facial expressions and voice.
Some people might find it difficult to communicate with customer service employees because the services aren't understandable or because the company doesn't bother to update their technology. Chatbot would allow users to converse, receive and save the information while also helping with tasks such as customer service and general operations.
Chatbot marketing platform is one of the important digital marketing and growth hacking tool that allows you to create and manage the chatbot automation without any coding skills needed.
With the help of chatbot marketing platform, you can create chatbots that can handling tedious tasks and implementing effective digital marketing strategy especially for those small and medium companies that don't have much budget to hire manpower as much as those big companies to excel their digital marketing and their sales conversion.
And what chatbot marketing platform can do is to let you create and design the chatbot automation flows that can handling specific tasks that can run it automatically by just setting up once without knowing any coding skills or understanding on technical knowledge.
Furthermore, once the chatbots are created on the platform, which gives you the ability to create customized messaging for your target audience.
This is one of the important reason of why chatbot marketing platform is a must digital marketing and growth hacking tool that you should today and in the future no matter you are employee of the company, freelancer, solo-entrepreneur, start-ups or small and medium business owners in order to scale and excel your marketing and business strategy.
Our AutoMessenger Chatbot Builder providing one of the most comprehensive features for chatbot marketing automation where you can get started and experience it for free. So if you still don't have it, you can give a try by creating a new account for free here to make your own chatbot.
In the coming the next five years, chatbot marketing automation will make up a huge impact of the transformation in digital marketing where it's can become more smarter and more intelligence way to connect and interact with consumers effectively and efficiently.
To strengthen the facts, here are several statistics or projections of chatbot marketing trends and expectations for this year and on-wards that can change and transform the digital landscape as well as digital customer experiences:
Above these are just some of the projections, forecast and facts that strengthen the why you and your business need to tap on the chatbot marketing automation so that your business can be excel, improve and scale especially during pandemic. There's more stats, research and reports you can found on the internet for sure.
Chatbot marketing automation in digital business perspectives is playing different roles comparing traditional business perspective due to the way of processing and implementing is totally different. However in the reality, to digital transformation from traditional business, chatbot marketing automation can be the most suitable starter point to kick-start the digital transformation for your business and your brand.
One of the best reason of why you should use chatbot marketing automation tool to get started your business digital transformation is because of you no need to know so much about programming and coding knowledge and also almost no startup cost to setup your chatbot marketing strategy that can be your part of business' digital marketing strategy.
So what are the benefits of applying and executing chatbot marketing automation in your business as become one of your digital marketing strategy? Here we are listing out 6 benefits of using Chatbot marketing automation that can help in your business to grow:
In today's world, technologies are playing the critical roles to evolve the customer experiences. Chatbot marketing automation can helps your business by making the impressive customer or user experiences that resulting your business growth.
So how do your business can integrating with the power of chatbot marketing automation to set up the game? Here is an example, if you are running the retail store for selling your electronic devices, you can use chatbot marketing automation tool to setup and deploy a chatbot in Facebook and Instagram to engage and serve your customers in automatically.
This can makes customers will have the better user experiences by quickly respond their queries that being hear and answer which had been configured to perform the specific tasks, questions, and queries on the chatbot.
Furthermore, by using chatbot automation tool, you are able to collect more information about your customers, which can help you and your business to improve customer service. This can let you to better understand your customer behavior, needs and wants which is one of the most important factor to win your customers.
Thus, by using AutoMessenger Chatbot Builder is able to help your business to setup specific chatbot to get personal information by setup and querying necessary questions by using our features, User Input Flow and Webform Builder.
To learn how to do this, you can sign up a free account here and learn from this guide here or you can just using the pre-build template without setting up the whole chatbot flow from scratch, just download here and import the your account and ready to use instantly.
Of course, the template can be editable based on your preferences. Download the template here.
Chatbot marketing automation can also help your company to streamline the customer by automating the on-boarding process which can reduce the time of processing significantly.
With utilizing the integration of chatbot automation tool, it can optimize the on-boarding process by simplifying the workflows without going to complicated process. To ensure that your daily marketing workflows are running smoothly and effectively , chatbot is able to automate the processes seamlessly.
In fact, using chatbot automation tool can simplify the on-boarding process, which traditionally is a time-consuming and labor-intensive part of the customer lifecycle. As the customers go through the first interactive with the chatbot automated flow, it will navigate the customer to the right path in just a very short time.
Unlike the traditional sales process, chatbot for marketing can help customers get an instant experience of what it is like to be a customer. This also reduces the time needed to onboard new customers.
In AutoMessenger Chatbot Builder, you can setup specific chatbots to lead and guide the customers who are interacting for the first time by using our features, Visual Flow Builder.
To learn how to do this, you can sign up a free account here and learn from this guide here or you can just using the pre-build template without setting up the whole chatbot flow for lead generation or lead capture purposes, just download here and import the your account and ready to use instantly.
Of course, the template can be editable based on your preferences. Download the template here.
One of the advantages in deploying the chatbot into your customer relationship solution for your business is able to quickly respond the customer queries. This allows to minimize the time without managing unnecessary customer queries if the chabot flows had been configured properly.
Through the power of chatbot in marketing automation can enabling to execute multiple automation workflows for customer relationship related services. Chatbot automation also can helps businesses to scale their supports by reducing the dependencies for human availability that cause inefficient of delivering and responding in time .
Furthermore, chatbot automation is highly scalable on support and assistance virtually when your business operate in heavy traffic and customer requests flow which able to get the assistance just-in-time and in fast response.
Take an example, during the business operating peak hours, customers usually will contact and messaging directly from your websites and social media apps for booking, ordering and delivering requests.
In this kind of situation, chatbot automation can handling all of these requests without any customer representative on the line always. This can be applies especially for those local food and beverages businesses such as restaurants, cafes and bars.
A real example to show how to use chatbot automation to handle and support in customer services tasks. The well known fast food providers, Dominos Pizza and Taco Bell are using chatbot marketing automation for handling the food delivering as the part of their food ordering and delivery system.
In AutoMessenger Chatbot Builder, you can setup specific chatbots to lead and guide the customers who are interacting for the first time by using our features, Visual Flow Builder.
To learn how to do this, you can sign up a free account here and learn from this guide here or you can just using the pre-build template without setting up the whole chatbot flow for lead generation or lead capture purposes, just download here and import the your account and ready to use instantly.
Conversational marketing strategy is all about using the real-time customer interactions to increase the trust and authority from the prospects and customer by delivering highly engaging responds and improving the customer experience.
Chatbot marketing automation is also consider as a type of conversational marketing automation which can help your business and your brand that emphasize more into interactive-oriented or "customer first" automation marketing strategy.
It allows businesses and brands to interact with the customer in real time with any queries no matter is product or service related queries, ordering or payment related queries ,and after-sales services.
This also able to strengthen the relationship between your business and the customer, so that customer will trust your brand that resulting from the efficiency of responding and providing solutions based on their queries.
Additionally, chatbot automation can create the sense of urgency in terms of closing sales where it can be convert the potential customer who are highly interested on your products or your services in a short period of time. This will let them no time to consider if you are giving the special deal to the potential customers.
To learn how to do this, you can sign up a free account here and learn from this guide here or you can just using the pre-build template without setting up the whole chatbot flow for lead generation or lead capture purposes, just download here and import the your account and ready to use instantly.
In AutoMessenger Chatbot Builder, you can setup specific chatbots to lead and guide the customers who are interacting for the first time by using our features, Visual Flow Builder.
Chatbot automation is also consider as the conversational automation bot where it is highly intent for lead generation. Chatbot automation able to help your business to generate leads by designing the specific or marketing and sales-driven type of chatbot automation flow campaign that not only for lead capture purpose, only it also leads and converts the potential customers to become your sales conversions.
Moreover, via chatbot marketing automation tool, it can help your business to qualify the leads that had been collected and generated by using segmentation method. So write about how the chatbot qualify leads works? Here the the brief explanation on how it works:
To learn how to do this, you can sign up a free account here and learn from this guide here or you can just using the pre-build template without setting up the whole chatbot flow for lead generation or lead capture purposes, just download here and import the your account and ready to use instantly.
In AutoMessenger Chatbot Builder, you can setup specific chatbots to lead and guide the customers who are interacting for the first time by using our features, Visual Flow Builder.
Before get started on building your chatbot and implementing your chatbot marketing into your marketing and business strategy. There's are some doubts and concerns you may be questioning yourself about how I going to build, implement and execute the chatbot for your marketing and business for sure.
Before we jump right into the most exciting part of this article, here is list of concern you might be expecting to ask yourself before creating your chatbot marketing for your business. Therefore, here are the most 3 frequented questions and the answers we are ready to solve your concern :
Answer: You no need to learn those so called coding and programming knowledge to get started the chatbot automation marketing for your business. We are here providing you much better solution to helping you to deploy your chatbot faster and absolute beginner friendly. All you have to do is just go into our AutoMessenger chatbot builder platform and start building your own chatbot to support your business.
Answer: You no need to pay for subscription to create your chatbots in AutoMessenger Chatbot Builder, you can start to build your own chatbots for absolutely FREE with almost full features are available which is most than enough especially for those who are just new to chatbot, for small projects purposes and for just need to simple features to build the chatbot as fast as possible to support the specific tasks in your Facebook Page Messenger like virtual customer service.
Answer: AutoMessenger Chatbot Builder providing a wide range of chatbot features that we can't fully explain it this article. We cater the range of features based on the demand and needs for different individuals and organizations. In overview, we are providing 3 main packages to all range of individuals and organizations:
FREE Package:
PRO Package:
ULTIMATE Package:
For more details about the in-depth features and plan comparison, you can check out the pricing plan and package comparison here. And for more details about the rest of the frequent asked question (FAQs), you can checkout the FAQs here. Let's move on the most exciting part now!
When you had reach the section of the article, we believe that you had truly understand about what is chatbot marketing, what is the trend of chatbot marketing in 2021 and onwards as well as what are the benefits you can get and things that you need to know before get started when you are going on implementing the chatbot marketing strategy into your business.
So now, here comes to the most crucial and excited part, how to get started to with chatbot automation marketing as your sales and marketing "secret weapon" automation tool to improve, grow and scale your business? Without further ado, let's jump into the most of exciting part in this whole article.
To get started building chatbot in AutoMessenger for your sales and marketing strategy that can help your business to grow, there's 5 simple steps to get started your chatbot automation world:
4. Congratulations! You have successfully created the account in AutoMesssenger and let's start to create your first chatbot now!
After you had done configured all of these Messenger Bot of Bot Settings, your first messenger chatbot is ready to go by clicking the submit button!
However, you can setup your chatbot is more advanced and more functionality to impress your audience. Let's dive into the next important AutoMessenger feature which is called Visual Flow Builder.
For more guides and tutorial on how to to create and configure the chatbot flows via visual flow builder, we have a complete and comprehensive guidelines of how to use the elements and build the bot flow in the Visual Flow Builder here.
Now, you had understand that how to build your Facebook page chatbot with just drag and drop easily and visually that transforming a boring bot to the dancing bot! Hehe....Your Facebook Messenger chatbot and activated and get started to work and dance for you as well.
Next and the last, let's dive into how AutoMessenger can collect your subscribers and turn into valuable database.
Finally, it's time for the moment you are waiting for! You just seat steadily and let the chatbot to do the rest of the work to save your work. Once your Facebook Messenger chatbot had activated and running, it started to collect your audience who have the conversation with chatbot become your subscribe and save your subscribe in one place!
To excel your business in coming 2022 and onwards, chatbot marketing automation is the most wanted and beneficial marketing strategy to use in your business in almost covering range of business phrases, which are including from lead captures, lead qualifications, lead conversion, sales conversion and nurturing prospects, customer retention, and remarketing strategy.
All these business phrases that had mentioned above are enough and able to grow your business in long term with just using only one chatbot marketing automation tool. All features that needed to grow your business are available in AutoMessenger Chatbot Builder. Still in doubt? Don't worry, you can sign up an FREE account to experience the power of chatbot marketing automation now!
