FB Messenger chatbot is the integration between Facebook Messenger with external chatbot automation tool that able to automate the interaction with users from Facebook platform when they are reaching your business page or your Messenger inbox without appearance or online status.
Therefore, when it comes to Facebook Messenger chatbot for business is using the external chatbot automation integrating with Facebook Messenger to automate the conversation with people for business use purposes. Facebook chatbot for business is useful especially for Facebook Page owners where you can automate the conversation that usually is the tedious works to answer and respond to end-users as fast as possible.
Hence, Facebook Messenger chatbot for business is a programmable application to automate the responds throughout the conversations by providing the answers or replies that what the end-users querying for something instantly rather than just waiting for the reply from the page owners or customer service representatives that usually nearly impossible able to respond in 24/7.
Thus, in this blog post, we are going to share with you about how to use Facebook Messenger chatbots for your business by referring with the 4 successful real case examples.
FB Messenger chatbot is so important for growing businesses because it's provides a direct connection with potential customers. By using Facebook messenger chatbot, it allows people to connect with your business in more efficient way that real human should not possible to handle in the specific circumstances such as auto-responding messages in 24/7.
Hence, using chatbot for business can provides a more efficient way to interact not only with your customer, it also providing more effective getaway for your potential customer that can reach out the your business easily, because the process is much more simpler and more user-friendly.
This is why Facebook had been working hard to make them as easy to use and powerful as possible. They have also partnered with some of the biggest brands on earth, providing an opportunity for you and your business if you take advantage of it now. Thus, here are 5 biggest unfair advantages of using Facebook Messenger chatbot for business:
As always, the "customer first" concept always need to be prioritize in the first place. Customers always expect to respond and serve them as soon as possible or in shortly. Most of the customer just simply don't like to wait even just a few minutes.
On the other hand, most of the customer may asking almost similar questions over and over again which is probably not an ideal way to work manually because the kind of activity is considered as not a productive activity for your daily business tasks in and out.
Therefore, FB Messenger chatbot enable to become your assistance virtually to handle these so-called "customer service and cares" job by automating most of the responses that what you expecting what the customer will prompting the queries and questions. The conversation can be automated such as Frequently Asked Questions (FAQs), products-related information, purchasing inquiries, product issues, and so on.
If you are using Facebook as one of your main traffic sources to generate leads and sales, you can notice that Facebook is getting harder to drive the traffic to your website due to the changes on Facebook algorithms rapidly which encourage to the users to run advertisement in the platform rather than using organic ways to grow your business in Facebook.
For some businesses or brands that have sufficient marketing budgets, Facebook Ads is the way to go to generate leads and sales in a short period of time. Whereas, for most businesses especially for those small and medium businesses which restricted by their own tight budget, Facebook Ads is not really a preferable choice to generate leads and sales.
Therefore, FB messenger automation is the perfect tool to generate leads and sales in a more efficient and smarter way. By using FB Messenger automation bot, it can generate leads and sales organically and automatically, while saving your money without running the Facebook Ads campaign.
Headliner Labs had discovered that the open rates for Facebook Messenger are 3.5 times higher than open rates for email via email direct marketing.
One of the reasons of why opening rates for Facebook Messenger is much higher than Email because of the directive approach and conveniences to response instantly without leaving from the Facebook apps when taking action via your Facebook Business pages and your personal accounts.
On the other hand, by using FB Messenger chatbot, you can integrating with Facebook Ads which can help you to collect and generate the leads and running into sales funnel while can reduce your ads cost via re-target back to the leads that still not converted yet.
Talking about the subscriber lists, let's dive into the next point about why FB Messenger Chatbot is so important for your business.
One of the most common ways to create and grow your subscriber list is through email direct marketing (EDM). However, it's getting harder to build and grow your email subscriber list due to the low response rate and open rate that makes email direct marketing become not a favorite digital marketing strategy when it comes to effectiveness and cost-efficiency.
Hence by using FB Messenger Chabot, it able to build and grow your subscriber list through Facebook Messenger opt-in and become your subscriber automatically.
How FB Messenger Chatbot create and grow the subscriber list works? Simple, you can start to build and grow your Messenger subscriber lists by using our Facebook Chatbot automation tool for free! Click here to check out the guideline on How To Build Your Free Facebook Messenger Chatbot For Business In 5 Simple Steps.
In general, FB Messenger automation allows to synchronize your existing recipients from your Facebook Messenger Inbox in your Facebook Business Page directly and starts collecting and growing your subscriber list with multiple Facebook Messenger chatbot marketing automation campaigns.
Moreover, FB Messenger automation also can set up the subscriber segmentation easily to specify what kind of promotional or marketing campaign should create based on the segmentation subscriber list.
One of the biggest factor that why some of the brands have highly rated customer reviews is because of customer experiences and customer engagement.
As you had read through the previous point on what FB Messenger Chabot can work on for your business. It is capable to serve and respond your customer instantly without even delaying time. In fact, chatbot will keep running continuously without human in online and can handle the customer requests before or after your business hours in 24 hours and 7 days.
No matter they are your potential customer or new customer, FB Messenger chatbot can handling the requests or response by setting up the automated bot flow or chat flow based on what are the most frequented customer will be asking for and lead the bot conversation flow to the right call-to-action. Check out here on how to create your first Facebook bot conversation flow with just drag and drop for free!
For existing customers, you can create specific marketing campaigns based on your Facebook Messenger subscriber list that had been collected by Facebook Messenger Chatbot with just a few setups in a very short time.
Now you know Facebook Messenger chatbot marketing can help your business in terms of cost-efficiency, leads and sale growth and business or marketing productivity that makes it why is so important and should implement it into your businesses.
Of course, you will be asking the next question, "How to get started to build my own FB Messenger automation via Facebook Messenger platform?" and "Is it need to start from scratch?". Well, the truth is you should not worry on get started from scratch to implement and build a solid and evergreen Facebook Messenger chatbot marketing.
Thus, if you are looking for some ideas and concepts on how to build a evergreen and successful Facebook Messenger chatbot marketing strategy, you should continue to read on this section where we are going to share with you about the 4 most successful examples of Facebook Messenger chabot marketing strategies that you can simply "steal" their ideas and concepts legally based on your business categories and niches.
Of course, this section is only talking about the real examples on Facebook Messenger chatbot marketing. We also got you covered on how to build your own Facebook Messenger chabot without start from scratch with pre-built bot template for free! However, you can go through the steps on how to get started here if you would like to skip this section.
Sephora had built and customized their own Facebook Messenger Chatbot which is focusing on making and scheduling appointments automatically without depending customer representatives. That means the Facebook Messenger Chatbot can handle the appointment scheduling from the customers without a customer service representative to respond with.
This will make their customer much easier to get in touch with the selected or the nearest Sephora outlets by scheduling the appointment based on the customer's specific requests or services such as facials or makeovers, skin consultation, and more by just using Facebook Messenger Chatbot.
When you click “Book A Service,” the chatbot will ask the customer a series of questions such as choose the venue, services for the booking and confirm the schedule and booking etc. The chatbot will lead the conversation to the next procedure until the booking had scheduled successfully.
When it comes to the final appointment confirmation before it had been scheduled, a popup to let the customers selecting the time and date slots that available for the selected Sephora outlet.
When the time and date had been selected, there is the last step before the customer is leaving the chat is filling in the personal information details such as full name, email, and phone number, and the appointment had been done scheduled after the confirmation and submission of the following steps had been completed.
Sephora makes it easy for consumers to book services by using a chatbot. There's no need to call a store or search the company's website for scheduling service. All of this can be accomplished in a matter of minutes using Facebook.
No matter your business is providing a food delivery service or not, Facebook chatbot automation is very helpful in handling the customers on online ordering and delivery process and management.
With creating and configuring the Facebook chatbot automation for online food ordering and delivery service in the Facebook Business page, it is able to handle the customer order requests and make payments without any employee needed to respond, so that the employee do the rest of the tasks to prepare the food based on the order and deliver the food to the customers' destination.
One of the very successful fast food chain brand that utilizing Facebook chatbot automation for online food ordering and delivery is Dominos Pizza. Dominos Pizza utilized the Facebook chatbot automation to guide the customer from their Facebook in the whole ordering and delivery process, starting from the main 3 options, Order, Track Order, and Customer Support.
Before placing an order, it displays the pizza choices, with an “Add to Order” button underneath each selection.
If a customer has already placed a Domino's chatbot, it will ask whether they want to place the same order again based on the previous chat record. With these features, chatbot is able to make the ordering process for both Dominos and the customer just fast and easily.
If your business is tourism and travel-related, setting up a Facebook chatbot automation for travel booking services, travel tips, and guides can be the perfect marketing strategy as well.
One of the online booking travel platform is showing the best example on how they set up their Facebook chatbot for flight and hotel booking as well as travel tips and guides is Kayak. When a customer landed or visited the official Facebook Business page and pressing "Send Message" to have a chat with Kayak page, it will redirect them to the Messenger inbox.
Once the visitors landed on Kayak official Messenger, the chatbot starts to initiate the conversation by prompting the what you are looking for selections such as flights, hotels, and more options.
As you can see based on the picture above clicking through the "More Options", the chatbot would asking to follow the rule on how to prompt the question based on the keywords insert format. This can be ensure that the chatbot can be interpreting and responding the right and relevant answers.
When the customer had following the format by filling the question "Looking for things to do in Bangkok, Thailand". The chatbot will be searching the information via multiple sources that about "Things to do in Bangkok Thailand" all in one place and without leaving the application and conversations. Once the searching is done, the chatbot will come out with the result based on the customer's request.
One of the good reasons why every business must need to set up a Facebook chatbot automation is highly engaging and get closer with your customer in a very responsive way without a single employee attending to handle the response.
Even if some questions or requests may chatbot not answering well, the chatbot will simply collect the basic information details from the customer so that the customer service representative may responding the question afterward when they are online and able to reach out.
For this example, we are looking at how Evernote using Facebook chatbot automation to handle the support queries. When a customer initiates the conversation via Facebook Page Messenger, a chatbot will automatically reply by asking their email address and their queries.
Once the customer had done filled up and submitted the question. The chatbot will auto-reply back about their customer care representative will respond to the queries very soon.
Although this is simple and common "will be right back" type of message that can reply to the message in human-touch manually, but in terms of responding wise, a chatbot is better responding faster than a human writing reply. Therefore, a customer care representative just needs to take care of handling the rest of the queries and solving the problem effectively and efficiently.
Now let's get started on how to build your very first Facebook Messenger chatbot with absolutely beginner-friendly guidelines! We going to use AutoMessenger Chatbot builder to get started for absolutely FREE!
At the beginning with this step, straight go to AutoMessenger Chatbot Builder and click Sign Up on the top-right of the page if you are using the desktop browser or click on the sandwich button at the top right of the page and click-through "Sign Up" if you are using mobile browser and it will redirect you to a new page where you can log in your accounts if you had registered otherwise just sign up an account for free here!
There are 2 ways to create your new account, the first option you can click "Create Account" hyperlink at the bottom of the login form where it will redirect you to sign up page and ready to sign up by filling the form with the following details: Name, Email, Password, Confirm Password and Captcha. And the second option is create an account via Facebook Login. If you are looking for quick and easy gateway, the second option is the way to go.
For the second option, just click on the "Login with Facebook" button on the login page below the login form, it will redirect you to a popup model from Facebook where is requesting some permissions to allow AutoMessenger app allow to connect with your Facebook account.
Please make sure that you are connecting the right Facebook account before you continue the next step, if is not the right account to connect, you can click "Log in to another account" hyperlink to sign in with another Facebook account that you would like to connect with. Otherwise, click Continue As "Your Account Name" to proceed the next step.
The next notification will ask about which Facebook Business Pages would like to connect to AutoMessenger app and tick those pages and click the next button. And finally, make sure that all the permission is switch on to ensure that your messenger chatbot setup and configuration can work properly, and click on "Done" together with "Ok" button. Congratulations, you are done! Your account had been registered successfully! Now, we can jump to the rocket and ready to launch for your first ever chatbot for lead generation in AutoMessenger! Let's go to the second stage!
Once you are inside the dashboard, you can view the main menu selection feature tabs are available on your left screen of the dashboard including Subscriber Manager, Messenger Bot, Broadcasting, and Flow Builder where all are free to use. To enable your Messenger bot from our application dashboard, just select "Import Account" on the left sidebar of main menu.
Once you are in the "Import Account" page, you will see your Facebook pages that had imported when you creating the account here. From there, you can select the imported pages that you would like to enable the bot by clicking the "socket" icon at the page selection section. If you can't find your preferred FB pages, you can redo the import pages process by clicking "Add Facebook Account" tab and follow the step 1 instruction again.
Once your Facebook pages had been imported from your Facebook account, you can see the page lists inside the Import accounts tab. To enable your chatbot for your Facebook Pages, select and click "Enable Bot Connection" with the "Blue Socket Icon" besides the page listed. And done! The chatbot of your Facebook page has been activated! Now it's time to create your very first Messenger Chatbot with AutoMessenger!
Let's start exploring the Messenger Bot section by clicking the "Messenger Bot" tab in the main menu. Inside the Messenger Bot section, there are a number of selection features are available to play around with. However, for this guide, we are going to build a simple Messenger bot settings and configurations.
Let's click on "Bot Settings" tab, inside the Bot Settings you can see there are 3 columns on this section, the first column shows your Facebook page(s) had been enabled and connected into the bot connection list. The second column shows the Messenger Bot settings that you can configure to your selected Facebook Page.
From this column, there are the following configuration that available which is "Bot Reply Settings", "Get Started Settings", "General Settings", "Action Button Settings", and "Persistent Menu Settings". Let's briefly walk through the functionality one by one:
After you had done configured all of these Messenger Bot of Bot Settings, your first messenger chatbot is ready to go! However, you can set up your chatbot is more advanced and more functionality to impress your audience.
To build your Messenger Bot via our classic bot editor, there are two ways you can build from:
In the Step 3 above, you had done created your first greeting bot via Keyword Auto Reply, you can create multiple bot reply that based on keyword triggers which able to configure via Keyword Auto Reply in Bot Settings.
However, if you want to create more chatbot templates for continuous automated conversation rather than triggered the keywords initiate and active your first greeting chatbot, you can use the second ways called Post-back Manager to simply create the chatbot in various formats of the chatbot templates.
Both of these two methods providing the same interface and using the same Classic Bot Editor format, but the only different is Post-back Manager is only focusing on building the bot templates without any other configuration or settings appear on it and there's no keywords trigger function in Post-back manager which only available in Bot Settings via Classic Bot Editor.
After you understand the methods to use to build your Messenger bot via Classic Bot Editor, now let us demonstrate to you on how to build the second chatbot template by simply named as "Menu Bot" via Post-back Manager.
First go to Messenger Bot -> Post-back Manager, you will landing the Post-back Manager, from there you can see the table that listing the bot templates had been created. Since you had created your first greeting bot from Bot Settings via Keyword Auto Reply, your greeting bot had been shown in the lists as well identified as the bot name had been set.
To create a new bot template, you just need to click the "Classic Editor" button to get started via Classic Bot Editor. Once landed to the page, there's several similar elements that need to configure before complete and submit the bot template show at below:
After understand these elements from Classic Bot Editor, it's time to create the "Menu Bot" that we wanted to create as an example of this guidelines. Thus, to create the "Menu Bot", just name the template as "Menu Bot", after that select your preferred Facebook page following by select the type of reply. For this example, we selected text as the first reply and carousel as the type of reply for second reply.
For the first reply content, you can configure the reply like this: "Hi, #LEAD_USER_FIRST_NAME# Thank you for interested our menu, kindly take a look our food menu that available shows at below:" After this first reply, we need to create the second reply by clicking "Add More Reply" button, a new tab of reply will be comes out under the first reply tab.
For the second reply content, select carousel as the type of reply and it will comes out the carousel template with the following details that you need to configure on:
Hence, for "Menu Bot", you can create the food catalogue or menu by uploading the food categories images, name the food categories, description of the food categories and create the button called "Show More" with the button type as "Post-back" to connect the third bot template that named it as "Western Food Category" bot as show only western food category selection.
Furthermore, you can add more carousel template by clicking "Add More Template" as follow the similar steps as the first carousel template if you have more than one food category. Of course, you can create the new reply after this "Food category menu" carousel type reply created done by just clicking "Add More Reply" button to continue your next bot reply.
After all, once your "Food categories menu" and "Food menu based on category" had been done setup, the final step is clicked "Submit" button so that your "Bot Menu" bot template can be on live successfully on your selected Facebook page.
Alternatively, you can build the bot template by clicking Visual Flow Builder as well, we will talking this Visual Flow Builder as the bonus part for this building Facebook Messenger chatbot via AutoMessenger Chatbot Builder. Checkout, the full and comprehensive detailed guidelines on how to use all features on Classic Bot Editor and Visual Flow Builder in the separate article here.
After you had learn how to build your own Facebook Messenger Chatbot Automation via our Classic Bot Editor shown at above. We would like to give you some extra juice where you can create a Messenger chatbot in much efficient and visually intense which is using our second chatbot builder tool is Visual Flow Builder.
As in the previous and final steps, we had shown you how to build the Facebook Messenger chatbot automation by using Classic Bot Editor. So what's are the difference between Classic Bot Editor and Visual Flow Builder?
To simplify this, Classic Bot Editor is basically using simple editor to configure and build the bot with minimalist interface and less visualization on the bot flow from start to end, which means Classic editor doesn't have big picture on how your conversation bot flow going from, going to and going for.
On the other hand, Visual Flow Builder is the bot builder where is giving flexibility and capability on how your conversion bot flow going on in visually via using visual interface in drag-n-drop style flow builder.
Visual Flow Builder enable you to fully control your chatbot conversation flows from start to end without any limits which also depending on how creative you to build your own Instagram DM bot. So how to use Visual Flow Build to build your Facebook Messenger chatbot? Following the steps at the below:
In the menu tab, click on the Visual Flow Builder tab. In the Visual Flow Builder section, you can see there is a "Create New Flow" button, click it to create your chatbot flow. Then it will come out with a popup to select the Instagram Business account that had been enabled the bot to setup the FB Messenger chatbot in Visual Flow Builder.
In the Flow Builder section, there's an editor-wide screen with two main components that appear on your screen. On your left of the screen, there a sidebar called dock menu and another component that appears in the editor called "Start Bot Flow" which is indicated you need to build your bot start from here.
On the dock menu, there are more than 15 elements are available in the dock menu depending on what is the pricing plans you sign up for.
For the Free plan, there is all of the element available except for Ecommerce element where is the feature to build Ecommerce store in AutoMessenger. The rest of the two plans (Professional and Ultimate plan), both of these plans have all 15 elements in the Dock Menu of Visual Flow Builder.
Need more features? Check out our upgrade plans and overview of AutoMessenger Visual Flow Builder to get more information and for a better understanding of all features inside the visual flow builder.
To build the starting point of the bot flow, following the simple instructions to build a simple FB Messenger chatbot with only picking several elements that enough to cover in this tutorial:
All you have to do is hover on the trigger element that just dragged into the editor and then double click the element, another sidebar will be appear after you double click it at your right of the screen where is the side that you can insert your keywords to trigger your bot.
In addition, you can also need to name your chatbot flow by hovering and double-clicking at the "Start The Bot" element where the left sidebar appears to configure your bot name as the reference. You can name it whatever you want, just make sure that the name easily to recognize and know the objective of the bot.
2. Select and drag a couple of important elements such as "Generic Template" or "Text" with "Button" or "Quick Reply" or both "Button"+ "Quick Reply" combination action elements as the first conversation block to initiate your bot.
So what's the difference between "Generic Template" and "Text" elements? In short, the generic template is the element where you can insert a single image plus the text message become a single block of conversation chatbot flow.
Whereas "Text" element only able insert the text-based message with a single image upload which is available for generic template elements. In both elements of "Generic Template" and "Text", there are 4 connectors that need to link other element blocks.
Let's briefly explain on these 4 types of connectors are:
3. Lastly, repeat the same instruction from Step 1 and 2 to complete building your Facebook Messenger Chatbot automation. Of course, you can build your bot flow as complex as you can with no limits!
To learn more about how to build Facebook Messenger Bot and Instagram DM Bot via using Visual Flow Builder in advanced mode. We got a comprehensive and updated guidance on how to use all the elements from Visual Flow Builder here.
Finally, you can run your configured bot flow flawless after you saved it to live your bot on board. You can review and edit your bot anytime you want without any complicated procedure, just need to take note that everytime when you had edited your bot flow through your existing and new bot flow in Visual Flow Builder, you need to save it by clicking "Save" icon button on the most top of the editor screen, if not your bot will not save or change or start from scratch again.
Unlike building Facebook Messenger chatbot via Classic Bot Editor, building chatbot via Visual Flow Builder is much more visual sense that you can see from where to start until where it end with and the all the flows connecting with each other you can see much clearer just in one page without figure it out difficultly.